Shaping global brands

Virgin Hotels Edinburgh

Shaping global brands. Virgin Hotels chose Four-by-Two because they wanted to work with a creative team that could bring an inside perspective on the local culture, which would resonate with visitors and the local community alike. From early-stage interior design concepts, we collaborated with the incredible team at Virgin Hotels to complete the vision for the hotel.

Shaping global brands. A calming bedroom interior, with soft natural tones and light woodwork panelling, designed by Four-by-Two.

Shaping global brands. A calming bedroom interior, with soft natural tones and illuminated woodwork panelling, designed by Four-by-Two.

Shaping global brands. A calming bedroom interior and seating, with soft natural tones and light woodwork panelling, designed by Four-by-Two.

“We selected a local creative team [who] really took
it to a complete next level.”
Teddy Mayer, Creative Director/Vice President of Design at Virgin Hotels

Shaping global brands. The ornate tiled atrium and decorative balustrade viewed from above, with central guest seating are designed by Four-by-Two.

Four-by-Two’s concept expresses who Virgin Hotels are in Edinburgh. Spread across several buildings, old and new (three of which are listed as UNESCO World Heritage Sites), the layered design solution sensitively weaves Virgin’s iconic brand throughout, creating highs and lows that accommodate every guest mood. There are intimate moments, quiet corners, uplifting moments and playful areas, truly epitomising the Virgin Hotels experience.

Shaping global brands. Virgin Hotels Edinburgh, Commons Club Bar, the original decorative wooden panelling, illuminated bar and rich fabric tones of the bespoke seating.

Shaping global brands. Beautifully crafted and decorative wooden welcome desk, with original wall features and softly furnished alcove seating, designed by Four-by-Two.

Shaping global brands. Virgin Hotels Edinburgh’s reading library, featuring curated coffee table books and soft lighting, designed by Four-by-Two.

Common Club’s communal kitchen table, featuring industrial hanging lights, with view to next room and bottles on shelf. Designed by Four-by-Two.

Sympathetic, bold and timeless, yet intrinsically inviting and warm, Four-by-Two delivered on Virgin Hotels’ mission to be the most irresistible hospitality brand.

Commons Club Restaurant, featuring sumptuous seating, circular dining tables and exposed hanging lights, designed by Four-by-Two.

Virgin Hotels Edinburgh and the iconic red carpet leading to the first floor, with ceiling disc lights, designed by Four-by-Two.

Following the success of our work and partnership with Virgin Hotels, Four-by-Two was asked to collaborate again for Virgin Hotels Glasgow. Shaping brands

Shaping global brands. Interior of Eve, the opulent bar featuring exposed overhead services, illuminated wood and metal bar and warm interior, designed by Four-by-Two.

“You see this modest front door; it’s red of course – it’s not that modest;
you walk in and you see the true splendour of what the team have created”.
Sir Richard Branson, Virgin Group Founder

Eve is the life of the party. As part of our incredible Virgin Hotels Edinburgh interior commission, Four-by-Two also created the brand for Eve, a vibrant backdrop for your casual coffee meeting, business lunch, or even some cheeky afternoon drinks. The walls are adorned with floor-to-ceiling unique murals specifically curated by award-winning Dutch graffiti artists from Studio Giftig, for the venue, creating a stunning environment in the heart of Edinburgh’s historic Cowgate. Four-by-Two – shaping global brands.

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