Disciplines

Brand Design
Identity

Loch Leven’s Larder is a family-run business situated right on the Loch Leven Heritage Trail in Fife, Scotland. The award-winning café, food hall and gift shop has recently undergone a major interior transformation, with the site expanded to host key new aspects of the business. As part of the rejuvenation of the site, Four-by-Two was approached to assist in creating a new brand identity. Tracing back the family origins, we developed the new identity to capture the family values of provenance and seasonality.

Inspired by the broccoli floret, the marque encompasses the sense of family, community, and inclusion within the farm into one unified shape. The organic, natural circular shape creates a sense of movement and flow. It embodies the idea of plenitude and nurture.

Through meaningful client dialogue, ideas will flourish and a strong brand promise will emerge. Consistency is the most important element of branding.