Virgin Hotels Edinburgh
Virgin Hotels chose Four-by-Two because they wanted to work with a creative team who could bring an inside perspective on the local culture, which would resonate with visitors and the local community alike. From early-stage interior design concepts, we collaborated with the incredible team at Virgin Hotels to complete the vision for the hotel.
“We selected a local creative team [who] really took
it to a complete next level.”
Teddy Mayer, Creative Director/Vice President of Design at Virgin Hotels
Four-by-Two’s concept expresses who Virgin Hotels are in Edinburgh. Spread across several buildings, old and new (three of which are listed as UNESCO World Heritage Sites), the layered design solution sensitively weaves Virgin’s iconic brand throughout, creating highs and lows that accommodate every guest mood. There are intimate moments, quiet corners, uplifting moments and playful areas, truly epitomising the Virgin Hotels experience.
Sympathetic, bold and timeless, yet intrinsically inviting and warm, Four-by-Two delivered on Virgin Hotels’ mission to be the most irresistible hospitality brand.
“You see this modest front door; it’s red of course – it’s not that modest;
you walk in and you see the true splendour of what the team have created”.
Sir Richard Branson, Virgin Group Founder
Eve is the life of the party. As part of our incredible Virgin Hotels Edinburgh interior commission, Four-by-Two also created the brand for Eve, a vibrant backdrop for your casual coffee meeting, business lunch, or even some cheeky afternoon drinks. The walls are adorned with floor-to-ceiling unique murals specifically curated by award-winning Dutch graffiti artists from Studio Giftig, for the venue, creating a stunning environment in the heart of Edinburgh’s historic Cowgate.