Edinburgh Park

Four-by-Two was commissioned to create a new identity and wayfinding strategy for one of the UK’s premier green business parks.

The project aim was to create an overarching branding, wayfinding and signage strategy that will help better define Edinburgh Park’s charter, further developing and enhancing its holistic vision for the environment as a place of living, working, socialising and learning.

Corten wayfinding and graphics on a sunny day at Edinburgh Park.

Celebrating its natural environment, Four-by-Two’s refreshed visual identity for Edinburgh Park reasserts and elevates the brand’s visual expression, helping it to convey a consistent message and remain competitive within its current marketplace: a natural evolution rather than a revolution.

Looking across Edinburgh Park lochans, parkland and offices on a summers day.
Edinburgh Park Corten directional signage on grass verge, featuring a laser cut patten and contemporary graphic design, by Four-by-Two.
Edinburgh Park corten steel and bronze wayfinding signage, featuring contemporary graphic design, by Four-by-Two.
Wayfinding signage designed by Four-by-Two outside New Park Square at Edinburgh Park.
A winter day and low sun shining on Edinburgh Park bespoke corten signage and contemporary green panel address numbering.
Close-up of laser cut pattern on orange weathered corten and stone background.
Edinburgh Park advertising signage in black and green graphics, fixed to fence with office in background, on a clear day.

When it came to designing the wayfinding and navigational structures, we took inspiration from the shape and form of the surroundings and architecture across Edinburgh Park.

Made of Corten Steel, the look and feel of these structures will transform over time, like the seasons. Whilst commanding a presence in the Park, their see-through nature creates a visual connection to the backdrop of trees and allows the signs to fade into the background.

Building on the iconic order of Edinburgh Park’s architecture, our new signage is timeless, durable and locally produced.

Edinburgh Park corten directional signage at grassed pathway, design by Four-by-Two.

Working with Craig and the extended Four-by-Two team on the Edinburgh Park signage and wayfinding project has been a real breath of fresh air.

From the first initial meeting to the final delivery of our first phase of work, we as a client have felt very involved in all aspects of the project and are delighted with the results.
EPML looks forward to continuing our relationship as we explore the next steps showcasing what a wonderful place Edinburgh Park is to work in and visit.