Johnstons of Elgin

Since 1797, Johnstons of Elgin has been a world leader in the manufacture of fine woollens and cashmere, supplying the world’s top luxury brands.

When developing a flagship store in Edinburgh’s luxury shopping destination, Multrees Walk, the Royal Warrant holder approached Four-by-Two to create a space which reflected their rich manufacturing heritage, commitment to quality and forward-thinking innovation.

As part of the initial briefing process, we met with the Johnstons of Elgin team to gain an understanding of their company and values, going on to build a strong rapport which helped us embed their brand values in the new flagship store.

Drawing inspiration from Johnstons of Elgin’s manufacturing heritage, the flagship Edinburgh store joins a family of retail spaces, including New Bond Street in London and St Andrews in Scotland, which showcases their outstanding craftsmanship. The new store was designed to not only educate customers about the company’s heritage, but also to showcase their collections in an authentic, tactile and luxurious environment.

“This Edinburgh Flagship Store is another stepping stone in cementing
the Johnstons of Elgin legacy through retail. Our new retail experience
located in Multrees Walk will offer a unique customer experience which
draws inspiration from our manufacturing roots. It will target the
domestic Edinburgh market whilst welcoming international visitors
to Scotland’s capital”.

George McNeil, Managing Director, Retail Division