Eat Wild
Crafting a visual identity and brand. From the earliest days of humankind, identifying and collecting food, and seeking out wild resources, have been survival skills deep-rooted in our DNA. Relying on food provided by nature, carefully selected through a meaningful knowledge and understanding of plant life, animals and seafood, have all contributed to the well-being and connection of the natural land.
In today’s fast-moving world, convenience culture underscores how much humanity is focused on ease and instant gratification, as we seek to streamline our hectic lifestyles. Ethnobotanist and research herbalist, Monica Wilde has been teaching foraging and herbal medicine for several decades now, with the aim of “Restoring Vital Connection” that bridges human consciousness with that of our natural wild world.
A lifetime of promoting the health benefits of foraging herbs and plants, along with education on outdoor lifestyle, highlighting the importance of a paired-back life in nature – have all come together in creating the new Eat Wild app. Our connection to nature is even greater than ever, with new smartphone technology, it has never been easier to get outdoors and discover your wild side.
Four-by-Two were tasked with designing a visual identity that captured the experience of being in the wild. It had to communicate the essence of the new app clearly and this was achieved through crafting a strong typographic word marque and design elements that flourish within the logo lock-up, bringing to life the energy and spirit of the woodland environment.
The new brand logo and colour system are inspired by the seasons, resulting in a flexible design that you can interact with in the new app, with pops of colour inspired by nature, offering a contemporary and modern approach to the new branding. Crafting a visual identity and brand helps bring your business to life. We are excited about being part of this new brand journey and look forward to seeing our identity flourish.
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