Brand design and strategy

Uile-bheist Distillery & Brewery

Brand design and strategy. Nestled on the banks of the mighty River Ness, Uile-bheist (Scots Gaelic for ‘monster’) is a new low-carbon brewery, distillery, and visitor centre in the heart of Inverness, the capital of the Highlands.

Aerial picture of the River Ness in central Inverness on a sunny day.

Four-by-Two was commissioned to develop the overarching creative brand strategy, as well as provide brand design and implementation, copywriting and tone of voice development, packaging, illustration development and art direction. We also delivered the interior and visitor centre experience.

As well as disrupting traditional thinking, Uile-bheist’s bold, modern branding is capable of shapeshifting, much like the mythical creatures brought to vivid life in renowned digital artist Ken Taylor’s illustrations. The environment features some of the largest wallpaper installations we’re aware of.

Illustrations: kentaylor.com.au

When designing the label for Uile-bheist’s blended malt Scotch whisky, we took inspiration from our core brand mythical creature, the Kelpie, whose name is derived from the Gaelic word ‘Colpach’. Our label design uses a variety of specialist printing techniques and features a glow-in-the-dark phosphorescent ink which at first appears clear but comes to life after soaking up daylight, producing an eerie glow.

Render by: www.asgvirtua.com

Four-by-Two designed bar fonts in five colours.

Four-by-Two packaging design of green Ghillie Dhu beer.

Four-by-Two packaging design of red Uile-bheist lager.

Throughout the brewstillery, our Interiors team crafted spaces that showcase the brand’s storytelling, while in the Taproom an amber glow of copper pipework snakes its way from the serving tanks, clinging to the underneath of the concrete ceiling before encircling the black timber bar front, delivering the freshest local beer directly into eager visitors’ glasses.

Four-by-Two taproom bar design at Uile-bheist.

“I had the pleasure of working with Craig at Four-by-Two
in a collaboration to create unique illustrations to be used
as the basis for the design asthetic for the brand new
Uile-bheist Distillery and Brewery in Inverness Scotland.
Working with Craig was one of the best creative experiences
I have had. It felt like a dream team and I was super happy
with how the work came out and how Craig utilised it
throughout the project to create such an epic cohesive space …”
Ken Taylor, Artist

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