Brand Design

The Beefeater Distillery in Kennington is not only the last remaining major gin distillery in London, it is also a fantastic location for telling the illustrious Beefeater brand story. Four-by-Two have had the privilege of working with the Beefeater brand team over the last ten years to design and develop their communication and hosting facilities.

We started off by developing the reception area before going on to create in-market facilities for invited guests, including a boardroom lecture and meeting spaces; a director’s office for the Master Distiller; an archive; and perhaps best of all, a fully functioning mixology bar in the heart of the distillery. Where better to produce the perfect serve of Beefeater Gin than at the distillery itself? And that was all before we did the master planning and interiors — in collaboration with the Beefeater brand team, of course, and the brand communication team at Contagious and architects Lee Boyd — to create the visitor centre, which officially opened to the public in 2015.


Be sure to book a tour next time you are in London for a fascinating insight into the history — and future — of gin making!