Brand Design
Concept Design
Design Management

Following 9 months intensive development of a brand new retail banking proposition for Clydesdale and Yorkshire Banking Group, Studio B is now open. Everything about the space is designed to create ways for customers to explore new thinking about how to balance life and money. We’ve led a fantastic team and thoroughly enjoyed working with the client to create a retail bank unlike any other.

At the heart of the space is the B lab, full of bright minds with the focus of their work to take the challenges which customers face, then developing and delivering valuable new solutions. Customers will also be able to learn about that work, feedback and input within a lab showcase area within the space. We have developed every aspect of the customer experience, from creating rewarding customer journeys, to using a truly omnichannel approach incorporating digital tech, and using unexpected materials to bring an industrious, tangible engagement that can challenge the way the industry and customers think about retail customer finance.

We’re really proud of what’s been achieved, and look forward to what happens with the transformation that this has started. Go along and see what you think about the space and how it works at 150 Kensington High Street.