The traditional disciplines of branding and graphics — design for print, identities, packaging, signage and in-store communication, exhibitions and interpretation, are very important to us. They are the building blocks to effective brand communication; and are most effective when they have the capability to communicate in both two-dimensional and three-dimensional applications. We love beautiful, crafted solutions, well conceived and expertly realised.
We have, in addition, built a capability to deliver complete solutions for exciting new digital communication media such as projection mapping and augmented reality. By giving customers the opportunity to interact with digital media in the physical environment: we have removed the friction between the two previously opposing channels. ‘Phy-gital’ behaviour is all about delivering omnichannel interactivity between the physical and digital worlds. And the technology that delivers this possibility is getting better all the time, providing better interactivity and, ultimately, efficiency for the customer — and therefore sales and customer satisfaction for the brand.